We feel engaged and energized in striving for results and high performance. We cope with and rise to the inevitable challenges, problems and setbacks we meet in the course of our journey

We are passionate and committed, we believe in what we do and take satisfaction in providing safe and efficient wheels to improve the customers’ journey on the road, throughout the world. We feel engaged and energized by what we are doing together

We are explorers, we steer the wheel to meet and adapt to changes of our customers, clients, people and environment. We reinvent the route and simplify the course to achieve our goals and we display and spread an entrepreneurial and digital mind-set with grit

We collaborate effectively with all our stakeholder network, by establishing trustworthy and transparent relationships. We all are responsible in taking care together of our internal environment, our social communities and external ecosystem

We have the courage to take risks, according to ethics and compliance, to pursue excellence and we are unafraid of mistakes. We speak out, challenge conventional thinking, and stand up for our ideas and beliefs and we push ourselves to grow and develop everyday